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How economic, political, and societal pressures will impact our industry in 2005.
By: Tony Wernke and Greg Yoko While the nation is clearly past the remnants of a recession and the e c o n o m i c recovery from the September 11, 2001 attacks appears to be completed, many new challenges await the land development industry in 2005. For a second year, we will provide a comprehensive look at the diverse political and social issues that impact those participating in the land development process. The Economy The economy is only one factor affecting the land development climate. It does not always tell the whole story. While the economic recovery of 2003 and 2004 has obviously been good for the land development industry, there isn’t an exact correlation between the economy and land development activity. Typically, economic growth is also characterized by rising inflation, which then is held in check by the Federal Reserve raising interest rates. However, inflation was virtually nonexistent in 2004. Rising energy prices have partially countered the gains realized by many, especially in the country’s cold-weather climates. Look for high energy prices to remain high and somewhat volatile— especially in January and February—as the elections in Iraq will certainly spark increased pressures on oil prices.
One of our easiest predictions in 2004 was that “Interest rates will certainly rise slightly in 2004.” With rates at record lows for most of 2003, increases were expected during last year. Even we were surprised, however, as phenomenally low rates continued through June. There was sustained construction activity through the first six months of 2004, with a record $1 billion of construction spending recorded in July.1 While the low interest rates through the end of last year will continue to help spur some further economic growth opportunities, look for a steady rise in rates throughout 2005 an inflationary pressures begin to mount. In fact, while we expect growth to continue in the land development market, we believe that 2005 will be a transition year. Residential construction numbers will continue a modest descent as interest rates begin to climb. Transportation and public works projects are likely to start seeing a light at the end of the tunnel, but that light will not shine until 2006, since the legislative calendars do not coincide with the 2005 construction cycle. Many other sectors in the land development industry will start gaining ground in 2005. Look for commercial and multi-family units to begin a strong resurgence. Mixed-use activity will maintain its upward trend. The lean years at the close of the last millennium forced many architectural, engineering, and construction firms to trim personnel in an effort to reduce overhead costs. Those keeping their jobs were asked to do more, often for the same salary and fewer benefits. As business activity within the industry has increased, so has employment activity. One of the results of a growing economy and lower interest rates is that families feel financially safer and are willing to take a few more risks. Therefore, those professionals who had been working harder for the past few years started looking at new career options in 2004. This occurred at the same time that firms felt more comfortable increasing their labor force. As was clearly indicated through various employment announcements placed wit us since June 2004, the result has been significant shuffling throughout the industry. As fast as firms fill some positions, new ones open up. In fact, we expect this trend to continue through 2005. Therefore, in addition to increased energy costs affecting the bottom line, employment costs, as a result of an increased demand for services and continued health care cost increases, will see an uptick this year as well And, while the economy is an important factor, it is just one that will impact the industry in 2005. The Political Landscape Ah, politics. While we would love to say that politics will not affect our industry this year, that would be ridiculous. At the very least, the political ads are done…for a couple of months anyway. On the Federal level, with Republicans in control of both the House and Senate as well as the Executive Branch, there is actually a chance for some progress in land development legislation in 2005. However, many experts believe expectations need to be tempered due to the growing budget deficit and President George Bush’s indication that he intends to curb domestic spending. For instance, while the long-awaited and debated TEA-21 bill should finally be completed - maybe even before the current extension expires in May, it is unlikely to meet the needs many are hoping it will address. Politics, and the unwillingness for either political party toprovide the other with a “win,” were the reasons this bill ultimately failed to pass in 2004. With that said, however, there are still a few hurdles to overcome. So-called “donor states,” those that send more road-based taxes to Washington than they receive in funding, have successfully lobbied to receive a higher return in this new legislation. The percentage, expected to be within the 91-95% range is still to be determined, as is the final size of the bill. Prior to the last extension, the House and Senate had agreed on a $299 billion figure while the President was still holding the line at $256 billion. The new dynamics of an increased Republican majority in both houses, as well as second-term presidency, will surely make the discussion lively. But, even Democrats, who may oppose Republicans on many issues, want to see this legislation passed. Outside of the transportation bill, which has been a focal point for over 12 months, there are many other political issues that will affect the industry. On the Federal stage, expect the bulging deficit to be a loud rallying cry for many on both sides of the aisle in 2005. Typical positions will likely follow along party lines. Some Republicans will want to continue providing tax cuts and related incentives while most Democrats will argue that tax cuts with such deficits are irresponsible. In turn, Republicans will propose cuts in domestic spending to reduce the deficit. Nothing new, right? Well, in most instances, little will change in 2005. However, the ideological arguments and decisions made in 2005 will undoubtedly have an impact upon us in the land development industry. With energy prices rising, an ongoing war against terrorism, changes in key Presidential Cabinet positions (including Department of Agriculture, Commerce, Energy, Homeland Security), any changes just may not affect us this year at the national level. Changes, however, will continue to happen at the state and local levels. These could certainly impact many of us —and within a short period of time as well. Forty transportation initiatives were approved at the local and state levels in 2004. Land use, zoning, environmental, and a myriad of other issues will impact the industry this year through local politics. Land Development Today will bring those to you on a monthly basis, in print and online when they happen. The Societal Landscape Leaving the societal differences between individuals representing the opinions and values of “red” and “blue” states out of this discussion still provides a number of variables to consider that will affect our industry.
First, there are a number of basic issues that most people can agree on. The overwhelming majority of U.S. residents want to reside in safe communities, live in spacious conditions, drink clean water, enjoy recreational activities, and provide a better opportunity and living environment for their children and future generations. If you look at that list again, you will see objectives that are exactly what those of us in the land development industry aspire to provide each and every day. The key, of course, is to balance these objectives. Like it or not, and there is really no reason to fight it, “green” development and sustainable design are here to stay. Sure, environmentalists with a multitude of agendas, including some that are completely against developing any land, started this movement. And, like almost every group, there are radicals on some issues who go to extremes. However, through the diligence of American ingenuity and entrepreneurial spirit (and a dose of foreign idealism and experimentation), science and technology are providing the land development community with a wide variety of ways to implement sustainable green products and design services. Not only are these technological innovations the “right” thing to do, they can be done in a manner that is no longer cost prohibitive. In fact, they are providing early adopters of this practice with exceptional marketing opportunities which many are beginning to reap. A residual benefit of the green movement and new technology is the reality that prime development in and around urban centers is virtually nonexistent. The future development opportunities are in difficult areas and/or require a complete change in land usage. Many will require redevelopment and/or remediation of grey- or brownfields. The new technologies, combined with environmental and urban incentives to “fix” many urban areas, provide additional opportunities for improving current standards of living while also providing a profit for those willing to meet the challenges and implement change. As for individuals within the land development industry, there need to be some professional realizations. Project responsibilities and communication structures are no longer distinguished by disciplinary boundaries. In the old model, land development professionals, whether they be surveyors, architects, engineers, or contractors, did their assigned task and then passed it on to the next without much interaction. That will not work today - at least, not if you want to be successful. True project teams are a necessity. This is not just a “trend” or current fad. It is a reality. The complexity of the political and regulatory environment in which we work helps frame the situation. But, in addition, to be effective and efficient in the development process, participants must be effective and efficient users of technology. From a business management perspective, we expect additional shifts to take shape in 2005 as well. With the economy stabilized and land development industry prospects robust, and the need for multi-disciplinary expertise and collaboration, look for an increased period of acquisitions and mergers within the industry. These factors, combined with the desire of many baby boomers to “cash out” as an exit strategy for retirement, will create a challenging chapter of the industry that will begin to take shape in 2005. Summary A common perception in our industry is that land development activity lags behind the economic gyrations by a few months, up to a year or so. As we stated last year, “The truth is that there is no predetermined lag between industry activity and the economy. It’s more complicated than that.” Rising interest rates, a large budget deficit, and continued turmoil in the Middle East (not only in Iraq, but also with Israel and Palestine), will make for another complex year. Many within the land development industry are prepared for another busy year. It is our belief that the land development industry in the United States, as a whole, will continue to experience significant growth in 2005. Is this a lag? In our opinion, no. It is a transition. A good economy and low interest rates sparked a residential housing revolution that this country hasn’t experienced in decades. If yo take a hard look at your circle of friends, note the number who have moved or built homes in the past two years. Those who didn’t take that route likely refinanced their mortgage - at least once! The move to commercial and mixeduse developments, along with redevelopments, and resurgence in multi-family building and design will begin in earnest this year. The sustainable design movement will be expanding beyond environmentalists and architects, who have carried the banner for the past few years to engineers, developers, and consumers. As was the case last year, procuring employees will likely cost more than in the past. Plus, there is no sign that health care costs are leveling off. Therefore, increased business may be tempered slightly due to higher personnel-related expenses and the availability of professional staff. We also see the trend for strategic partnerships to continue and take on added significance this year, many through mergers and acquisitions. Regardless of the new challenges that will develop throughout the industry in 2005, a few constants remain. Owners, executives, and management must continue to refine the vision, objectives, and processes undertaken by their land development firms. These, while rather obvious tasks, are often buried under the pile of financial statements, project drawings, and regulatory notices and forgotten. Without addressing where your company is going, how it will get there or what it needs to adapt to or change, the odds of cashing in on the many opportunities that will present themselves in 2005 and the future are greatly diminished. SLDT |